The protagonist is the stepdaughter of a mommy blogger/influencer. This stepmother became famous by recording and writing about her family life, mostly through intense focus on the protagonist, who she started blogging about when the protagonist was a baby. As the protagonist gets older, she becomes less and less comfortable with being the subject of her stepmother's successful media empire. The protagonist gets emancipated as a teenager. As an adult, the protagonist has a sexual experience where her partner knew her from her stepmother's social media, but didn't tell her until after they'd had sex. Specifically, he comments on how a scar on her hip, which he first saw in a video by her stepmother when the protagonist was a child, looks different in real life. In the climax of the book, the protagonist learns that people have uploaded photos of her younger sister, who is the new subject of her stepmother's social media, to pedophilia-oriented areas of the dark web. The protagonist also learns that her stepmother has known about this fact for a long time and hasn't told the protagonist's father. Nothing bad happens to the sister, but the last quarter or so of the book deals with the fallout from the protagonist confronting her stepmother about these photos.